Woolmark announces performance challenge winners
The Woolmark Company, a promotions body for Australian merino wool, has announced the three winners (out of 352 entrants) of its 2020 performance challenge, which invited early-career creatives to develop forward-thinking ideas for ocean racing, with a particular emphasis on ocean plastic pollution.
Woolmark’s 2020 competition partner was technical clothing brand Helly Hansen.
Judging took place earlier this month, with the panel including Byborre co-founder Borre Akkersdijk, Hugo Boss designer Peter Bona, SVP of advanced innovation at Lululemon, Dr Tom Waller, plus “esteemed” members of the Woolmark team.
Ideas entered for consideration included merino wool garments that emit light upon contact with water (in case someone falls overboard), as well as biomimetic and nanotechnology designs.
Carly Conduff won a three-month internship with Helly Hansen, Bettina Blomstedt a three-month internship with The Woolmark Company and Younghwan Kim received a €10,000 research bursary to enable the continued development of his entry idea.
Entries are now open for the 2021 prize, which will run in partnership with On and Salewa.
Image: The Woolmark Company via Instagram.
