Canada Goose names new president
01/04/2022
Ms Baker has been with the company for over a decade, most recently responsible for Canada Goose’s North American business, although she has also held positions as executive vice president, chief of staff and chief communications officer. According to the brand, she most notably helped lead on the company’s IPO and the shaping of its sustainable impact strategy.
Her new role will consolidate commercial leadership and marketing within her remit.
Commenting on the news, Ms Baker said: “I am proud of the incredible brand momentum we’ve built over the last decade and our proven success in establishing sustainable industry standards, but it’s only the beginning - I am truly excited to unlock the incredible opportunity ahead of us.”
As part of this executive restructuring, long-term Canada Goose employee Ana Mihaljevic will now step into the dual role of president, North America and executive vice president of the firm’s sales operations and planning division.
Image: Business Wire.
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