Canada Goose: ESG updates, ‘petroleum-free’ fleece and new Japan plan
03/05/2022
This time around, the document considers key areas of impact during the fiscal year that ended March 28, 2021 (FY21).
Highlights include the achievement of global Responsible Down Standard certification as both a brand and manufacturer in November 2021, as well as the company’s attainment of 84% “approved” fabrics according to textile chemicals certification body Bluesign’s ratings system for products made domestically. Its target is to boost this to 90% by end 2025.
Canada Goose also recycled and reused 41% of all post-consumer warranty waste produced during the year, while its purchasing of Preferred Fibers and Materials (PFMs) - measured against US non-profit Textile Exchange’s annually updated, sustainability-minded matrix - amounted to 21% of its Canadian manufacturing. The brand described itself as committed to increasing its use of PFMs, noting that its target is for 90% of all products to be created from preferred fibres and materials by end 2025.
Chairman and chief executive, Dani Reiss, also reemphasised the business’ determination to completely phase out manufacturing with fur by the end of December 2022. “I believe the only true way to achieve meaningful sustainability is through constant evolution,” he said.
The brand also recently celebrated the introduction of its “next-generation” and “petroleum-free” Kind fleece in four on-brand silhouettes such as the Chilliwack bomber, inspired by its parka style of the same name, in off-white, grey and undyed greige colourways.
Most significantly, Kind fleece is produced using only naturally-derived and recycled materials, including 62% recycled wool, 18% wood-based Tencel lyocell fibre, 13% Sorona polymer (made from sugar derived from corn) and 7% polyamide of undisclosed provenance.
In related news, Canada Goose Japan has entered into operation as a joint venture between Canada Goose and long-time, Tokyo-based distribution partner Sazaby League. With each partner owning 50%, the rejigged combined direct-to-consumer and wholesale business model is forecasted to more or less double the brand’s Japanese revenues in fiscal 2023, the two parties stated.
Image: Canada Goose.
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