Bosideng continues its ascent - sportstextiles: Lea SportsTextiles

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Bosideng continues its ascent

28/06/2022
Bosideng continues its ascent
Chinese outerwear group Bosideng has reported full-year revenues for fiscal 2022 increased by 20% year on year, achieving $2.4 billion or ¥16.2 billion.

The company, best known in international markets for the premium-priced down jackets it sells under eponymous banner label Bosideng, also registered its biggest-ever profit of $307 million (¥2.06 billion).

In a bid to shake off its more mass-market image in China, the flagship brand announced last winter that it would gradually raise its prices beyond the ¥2,000 (around $300) mark over three years. 

The business has been supporting Chinese expeditions to Mount Everest since 1998.

Image: Bosideng.

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