Lululemon sets sights on Spain - sportstextiles: Lea SportsTextiles

News

Lululemon sets sights on Spain

06/07/2022
Lululemon sets sights on Spain
Hot on the heels of opening its biggest Asian store outside China earlier this month, Canadian activewear band Lululemon has revealed plans to enter the Spanish market with a dedicated e-commerce portal and new stores in both Madrid and Barcelona. 

The launch of a local-language website, lululemon.es, will take place in late July, followed by the opening of boutiques along Calle Serrano in Madrid and Paseo de Gracia in Barcelona this September. 

“As a brand which supports wellbeing, Lululemon has a strong synergy with the active, balanced lifestyle enjoyed in Spain,” commented the company’s executive vice-president over international markets, André Maestrini. “The strength of our model across product innovation, guest experience, community and culture provides a unique advantage as we introduce Lululemon to our newest market.”

Lululemon’s entry into Spain represents its first European expansion since 2019. Currently, the brand operates close to 40 stores and three local-language websites in eight countries on the continent. Its owned retail presence in Europe encompasses France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland and the UK. 

The company also launched its first ever outdoor collection, Hike, on July 5. 

Lululemon’s new Hike collection. Credit: Lululemon.

Related stories:

Lululemon unveils Studio plan, appoints EMEA exec 28/09/2022
H&M Move debuts in 2,500 stores 04/08/2022
Lululemon to triple Chinese stores in five years 20/07/2022
Major rPET project launches across the EU 12/07/2022
Lululemon opens biggest Asian store outside China 01/07/2022
Lululemon latest to offer hijabs for sports 15/06/2022
Garment resale programme to expand across US Lululemon stores 13/04/2022
Lululemon leaps into footwear and achieves major milestone 31/03/2022
Down jackets made a splash at Beijing 2022 07/02/2022
YNAP president joins Lululemon board 28/01/2022

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.