Decathlon turns to French lingerie know-how

25/08/2022
Decathlon turns to French lingerie know-how
Sports product manufacturer and retailer Decathlon has teamed up with fellow French firms Chantelle and Noyon Dentelle to make a function-first, lacey exercise bra for running brand Kalenji. 

In working alongside Parisian lingerie company Chantelle and Calais-based lacemaker Noyon Dentelle, the brand is offering active women a way to merge both their intimate and sportswear wardrobes, it said. All the bras, available in black initially, have been manufactured in Chantelle’s Epernay facilities. 

Decathlon, the owner of Kalenji, added that the project formed part of a wider effort to help revive lingerie production know-how in France. 

Image: Kalenji.