Anta launches rural revitalisation scheme in Fujian

27/11/2023
Anta launches rural revitalisation scheme in Fujian
Chinese sports group Anta has joined hands with local charitable organisations in launching a rural revitalisation initiative in the country's south-eastern Fujian province.

From its base in Changting county, the project aims to support villagers through fostering improved access to healthcare and by forging closer connections between sports and education, Anta told reporters.

The company has already donated funds for building an Anta Sports Stadium and Anta Dream Centre to a nearby school, provided students with Anta-branded equipment bags and even presented physical education teachers with training opportunities. Group co-chief executive, Lai Shixian, was among those who attended the official launch event in person, Chinese media said.

Image: Anta.