Velor introduces circular cycling jersey
03/07/2024
The two companies have worked together to build a circular, rather than linear, supply chain. Velor has set up a take-back programme with its retail partners, cycling events and its own online store. A first pilot enabled the brand to collect 300 jerseys. It is now seeking to retrieve 500 kg, corresponding roughly to 5,000 jerseys, by the end of 2024.
“We are proud to have reached this first stage of a plan that we had announced three years ago in our first video presenting Velor: that we wanted to build a completely circular brand. It seemed a bit crazy at the time, but with our partners, we see that it is possible,” said Mickael Jardin, a Team Velor member/co-founder.
Last March, Gr3n opened a larger demo plant in the Como region. Founded by Maurizio Crippa, its technology uses microwaves to break down polyester textiles back into the polymer's original building blocks.
Read up on chemical recycling in our feature here.
Image courtesy of Velor
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