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Gore launches raft of products under new Infinium brand

W. L. Gore & Associates has developed a group of products under new brand name Infinium which it describes as a “key milestone” for the company.

They will be available in stores from autumn 2018, identified through a white diamond logo.

Gore-Tex Infinium Thermium footwear products use a thin layer of insulation around the toes that allows for shoes with a slim silhouette that can protect against cold as well as from overheating when wearers move indoors.

Infinium soft-lined shell fabrics feature a new technology that enables a Gore-Tex waterproof membrane on the outer layer of the fabric so the jacket remains lightweight and comfortable, with a soft and breathable interior.

Jackets with Infinium insulation are just as warm as conventional puffy jackets, says Gore, but are equipped with a new technology where the membrane lies on the outer layer of the garment allowing water to bead on the surface. 

Finally, Infinium stretch gloves feature a single seam over the finger area and a 3D stretch to provide better fit. They are also windproof and breathable. 

Christian Langer, head of sales and marketing for Gore Fabrics, said: “The Infinium brand marks a key milestone for Gore. Consumers will find even more innovative products to pursue their outdoor passions, whether they plan a Himalaya expedition or ride a bike to work. With this evolution we want to address new growth areas with our brand partners and are well positioned for opportunities.”

As well as the new Infinium products, Gore says it has updated fabrics in its waterproof-breathable category for 2018 to have four times as much stretch. It has launched its lightest and most breathable jacket, the Shakedry, weighing approximately the same as an apple; and created a new way for footwear manufacturers to integrate a protective Gore-Tex fabric, lining or laminate in running shoes with Invisible Fit technology.

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