Climate change on agenda in Icebreaker’s new tie-up
Outdoor apparel brand Icebreaker has teamed up with British artist Simon Beck for the first collection in a series that will feature designs by artists who work closely with nature.
Mr Beck’s snow and sand drawings have been used in the company’s autumn-winter 2014 collections and were chosen because they leave no lasting impact on the environment.
“In New Zealand we live with the reality of man’s impact on the environment – and the ozone hole that sits directly above us in summer is a direct result of man’s impact on the environment and a sign of what lies ahead for humanity,” said Jeremy Moon, founder and creative director of Icebreaker. “It’s my belief that as a global community we can only tackle climate change if we are prepared to set aside our differences and work across borders.”
A portion of the proceeds from the collection will support Icebreaker’s donation to Protect Our Winters, an environmental non-profit group dedicated to fighting climate change.
The centrepiece design is an Icebreaker-inspired Merino ram’s horn, originally created on snow at Bachalp Lake in the Swiss Alps.
“A British artist drawing a Merino sheep horn in the Alps of Switzerland was the perfect metaphor to convey my belief, that to tackle climate change we must work across borders in a true collaboration to fight for the future of the planet,” added Mr Moon.
