Icebreaker ups focus on Canada - sportstextiles: Lea SportsTextiles

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Icebreaker ups focus on Canada

27/11/2014

New Zealand brand Icebreaker has increased its focus on Canada, one of its best performing countries, by opening its latest retail “TouchLab” in Calgary’s Chinook Centre.

 “As a brand that strives to inspire adventures in nature, Icebreaker is excited to bring our fifth Canadian retail location to Calgary, a city in close proximity to mountain resorts and outdoor recreation where people share our passion for the outdoors,” says Justin Walford, General Manager of Icebreaker Canada. “Canada is one of Icebreaker’s highest performing countries, largely due the premium Canadians put on investing in high quality outdoor apparel.”

The merino brands is sold in 5,000 outdoor and sporting goods stores in 50 countries.

 


Related stories:

VF completes deal for Icebreaker 04/04/2018
Icebreaker signs landmark deal with New Zealand merino wool growers 27/11/2017
Icebreaker strengthens North American team 03/08/2017
Climate change on agenda in Icebreaker’s new tie-up 13/10/2014
Icebreaker hires Black Diamond exec to lead US division 12/09/2014
Icebreaker blends merino for spring-summer 2015 04/08/2014
Jeremy Moon hands over the reins at Icebreaker 28/05/2014
Icebreaker promotes the Running of the Sheep 28/03/2014

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