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UK's outdoor sector outlined in OIA report

The UK-based Outdoor Industries Association (OIA) is publishing a report on the sector in the England, revealing the data at an invitation-only event in London on June 9.

Following the launch, 'Getting Active Outdoors: A study of demography, motivation, participation and provision in outdoor sport and recreation in England' will available to attendees of workshops, allowing delegates to learn how best to use the findings.

OIA CEO Andrew Denton said: “This is a fundamental piece of research and will drive Sport England’s insight into the outdoor sector, highlighting some of the opportunities for increasing outdoor recreation and understanding participants. I would urge any organisation that has an interest in the outdoor sector to engage with its findings and attend one of the free workshops.”
The workshops will take place from June to September in Manchester, London, Loughborough, Sheffield  Whitby, Ambleside  Cambridge, Maidenhead and Bristol.