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Rossignol takes cue from Moncler with foray into lifestyle sector

03/12/2015
Rossignol takes cue from Moncler with foray into lifestyle sector
Ski brand Rossignol has announced “ambitious” plans for its apparel lines, hiring a CEO for the division and committing to expanding in the high-end sportswear and fashion lifestyle segment.

Alessandro Locatelli will join the French brand from Pierre Balmain, and head a new design team to concentrate on “where technical performance meets fashion style”.

Bruno Cercley, CEO of the group, said: "We believe Rossignol is uniquely positioned to enter the apparel market. We have a strong winter sport heritage, technical competence and global distribution through 10,000 doors; we have matched this with a new design team that brings style and fashion to the equation."

The Rossignol Apparel collections will be released next January and February in Milan, to coincide with Fashion Weeks. 
  
The division will open six mono-brand stores over the next six months, located in ski resorts Chamonix, Megève, Courmayeur, Crans Montana, Cortina d'Ampezzo and St Moritz.

Rossignol Apparel’s main shareholder is the Nordic fund Altor, flanked by French investment company Weber Investment, the Boix-Vives family (majority owners of the Rossignol Group from 1955 to 2005) and the Group's management team, including CEO Bruno Cercley. A minority position is also occupied by the US-based Sandbridge Capital, whose senior advisors include designer Tommy Hilfiger, former Gucci Group CEO Domenico De Sole, and former Crocs CEO Ron Snyder.

Its peer in the ski sector, Moncler, is streaking ahead with record sales, quarter after quarter, and Rossignol could be looking to follow its example as a brand that crosses the sports and fashion divide.

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