Mammut uses shopping mall stunt to launch collection

08/09/2017
Mammut uses shopping mall stunt to launch collection
Outdoor brand Mammut launched its “completely redesigned” collection with an abseiling stunt at Switzerland’s largest high-end department store, Jelmoli in Zurich.

Mammut Pro Team athletes Stephan Siegrist, Dani Arnold and David Lama – who had advised on and tested the developments - presented the Eiger Extreme Collection on a specially constructed climbing wall. 

The lining for the Nordwand and Ultimate Eisfeld jackets has been developed by GORE-TEX exclusively for Mammut. A bright orange material on the inside stands out more effectively in alpine terrain in poor visibility or an emergency. The jacket can be reversed to make it easier to spot.