The North Face looks to push boundaries - sportstextiles: Lea SportsTextiles

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The North Face looks to push boundaries

09/10/2017
Outdoor brand The North Face has named Tim Hamilton as head of global creative, a role that will see him assume responsibility for the creative direction of the brand and its products in all global markets.

Mr Hamilton worked in design roles at companies like Ralph Lauren, Gap and J.Crew before founding his own eponymous label in 2007. He has since designed capsule collections for various US luxury department stores. 

“Tim has pushed the boundaries of design and innovation by drawing inspiration from the unexpected. We see a lot potential in fusing our brand’s heritage with Tim’s fresh perspective,” explained Arne Arens, global president of The North Face.

For his part, Mr Hamilton said: “I’ve always been fascinated by outdoor culture and how its product sits at the forefront of design and innovation. I’ve drawn inspiration from it and have referenced it throughout my career.”

He added that he was excited to join The North Face due to its history of pushing the boundaries of technical outdoor products. 

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