Moncler to push online sales after record year
01/03/2018
Sales in Italy, the brand’s home market, increased 4%. Overseas, revenue was 19% higher year on year in the Europe, Middle East and Africa (EMEA) region, there was a 14% increase in revenue from the Americas, and sales in Asia & Rest of the World improved 20%.
Speaking to investors after the release of the results, Moncler’s chief operating officer (COO), Roberto Eggs, said he expects the company to outperform the rest of the luxury industry in 2018. He explained that the shape and size of Moncler will allow it to achieve this.
It aims to double its online retail sales, which currently account for 3% of revenue, Mr Eggs added. A key part of this will be the European roll-out of its omni-channel programme by early 2019. This will bring together its online and brick-and-mortar operations.
He also revealed that Moncler does not expect to implement any significant price increases in the near future so as to keep its products accessible to younger customers. “We don’t want them to be cut out since they are the growth engine for the future,” he said.
Image shows the inside of Moncler's boutique in Toronto (credit: Moncler).
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