Canada Goose creates colour in honour of polar bear conservation group
02/03/2018
The Pantone Color Institute defines the new colour, PBI Blue, as vivid and vibrant. “The energising appeal of PBI blue actively engages, yet at the same time, conveys a message of trust, honour and dependability,” it adds.
Canada Goose is a long-standing partner of PBI, providing its researchers and scientists with cold-weather apparel to help them survive long hours in harsh Arctic conditions as they work to preserve the populations and natural habitats of Polar Bears.
PBI Blue is the signature colour of the PBI Collection, a capsule of parkas, lightweight jackets and accessories for adults and children. Canada Goose donates $50 from each sale of a PBI jacket to provide funding for polar bear and environmental research and advocacy.
“With two-thirds of the world’s polar bears living in Canada, we feel an innate responsibility to protect polar bears and their habitat,” explained Dani Reiss, president and CEO of Canada Goose. “We have been a proud PBI supporter for ten years and have contributed more than $2 million to support their continued research and conservation efforts.”
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