Canada Goose sees “massive opportunity” in Greater China
04/06/2018
In order to meet growing consumer demand, Canada Goose has said it will launch its direct-to-consumer business with operating partner ImagineX Group. This will include opening retail stores in Beijing and Hong Kong. It will also launch e-commerce operations through Alibaba’s Tmall platform.
“As the world’s largest luxury market, the opportunity for Canada Goose in China is massive,” said Dan Reiss, president and CEO of the brand. “We are making significant investments and putting the right people and partners in place now, to drive long-term brand affinity and a sustainable business for years to come.”
Canada Goose has appointed Scott Cameron as president for Greater China. He previously served as the brand’s vice president of e-commerce, stores and strategy.
Its new regional head office will be in Shanghai. It has said it will serve as a “cross-functional business unit”.
Canada Goose will provide additional information about these initiatives and investments when it releases its fourth quarter and fiscal year results later this month.
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