VF names first chief digital officer - sportstextiles: Lea SportsTextiles

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VF names first chief digital officer

07/03/2018
Outdoor group VF Corporation has appointed Velia Carboni to the newly-created position of chief digital officer, a role which will see her take responsibility for the integration of “digital capabilities” into all aspects of the group and its brands. 

“The global retail landscape is evolving at an accelerated pace, driven by the rise of digital technology,” said Steve Rendle, VF chief executive. “Velia will lead our digital strategy in a way that fuels growth and enables our brands to build and foster unrivalled connections with consumers worldwide.”

Ms Carboni’s background is not in the footwear or apparel industries. She was most recently vice president of mobile and emerging platforms for the personal investing/retail division of Fidelity Investments. 

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