Oberalp to distribute X-Bionic products in Italy

09/05/2018
Oberalp to distribute X-Bionic products in Italy
X-Technology, the company behind Swiss sports apparel brand X-Bionic, has announced that South Tyrol-based outdoor group Oberalp is now responsible for the distribution of X-Bionic and X-Socks products in Italy. 

The company’s partnership with Oberalp is part of a move to improve and expand the distribution networks of its brands. The agreement is for the next five years, although a longer-term cooperation is a possibility. 

In other countries, X-Bionic and X-Socks products continue to be sold through independent distributors. 

"As an expert in performance and mountaineering sport textiles, the Oberalp Group qualifies as a competent sales partner for our patented textile technologies," said X-Technology’s chief operating officer, Patrick Lambertz. 

In February, X-Technology announced new production partners for its two brands. As of May 1, Italian seamless technology specialist Norman Group has been in charge of production of X-Bionic products, with Intersocks fulfilling the same role for the X-Socks brand. 

Image courtesy of X-Technology.