With the help of reforestation partners in Mozambique, more than 1.3 million mangroves have now been planted in the Maputo Bay area.

Endura also plans to plant trees closer to home from this year, starting at its charitable trust centre in central Scotland. This project will create a woodland of 85,000 broadleaf trees, absorbing carbon and improving biodiversity.  

The brand believes these commitments will balance out CO2 emissions activities and enable it to absorb more carbon from the atmosphere than it emits. By 2030, Endura forecasts that its net footprint will remove more than 100,000 tonnes of atmospheric CO2 every year. 

Pamela Barclay, Endura’s co-founder and brand director, said: “With Covid-19 tragedy and disruption affecting communities around the world, it has meant so much more to have hit our One Million Trees target this year and is a phenomenal start, but it’s just year one. Our ten year commitment to match this level of planting will deliver real benefits and enable Endura to achieve CO2 negative status very quickly.

“Reducing our environmental impact is core to everything we’re doing at Endura; carbon offsetting, removing PFCs, designing for longevity, use of recycled fabrics and materials, and in-house repair services are part of a companywide approach that takes us further on our journey. We still have a long way to go, but we’re heading in the right direction.”

Endura is part of the UK-based Pentland group of outdoor, footwear and sports brands.