Creora taps into the popularity of endurance spo - sportstextiles: Lea SportsTextiles

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Creora taps into the popularity of endurance sports

25/06/2019
Creora taps into the popularity of endurance sports
Fibre manufacturer Hyosung will use the upcoming Mode City/Interfilière exhibitions in Paris (July 6-8) to launch a new elastane product from its Creora brand that is targeted at the endurance sports apparel market.

Creora ActiFit is said to offer more durability, higher levels of UV and chlorine resistance and better shape and recovery, qualities that Hyosung says are required from apparel for sports like cycling, swimming, triathlon and adventure racing. 

Unveiling this new product, Mike Simko, Hyosung’s global marketing director, said: “Hyosung recognises that today’s consumer demands a healthier lifestyle and the popularity of outdoor endurance sports is on the rise. To advance the production of the best multi-sport apparel for these sports enthusiasts, Hyosung has developed new high-performance Creora ActiFit elastane.”

Image credit: Hyosung.

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