Following on from Markus Hefter joining Polygiene in September, former ISPO Bike director and community manager for outdoor, ski/snowsports, textrends and biking, Eva Doll, has been added to the anti-odour technology producer’s team in Germany as customer experience manager for Europe, the Middle East and Africa (EMEA).

Ms Doll also has a background in freelance editing and content creation for several sports brands, related publications and news platforms, giving her an extensive professional network within the international sports world, Polygiene said.

Company chief executive, Ulrika Björk, commented on this latest appointment: “With Eva Doll as well as Markus Hefter joining, we are strengthening our team in EMEA with solid experience from the industry and a broad network. This is to develop further growth and continue to build the Polygiene brand in this important region.”

Ms Doll herself described Polygiene as a leading brand with “charm and character”. She also said that ingredient brands “play a very special role” in the activewear industry, praising producers’ creative and technical innovations, as well as their “linking role” across sportswear brands in the market.

Image: Polygiene.