Nike’s new book anticipates next 50 years of design
US publishing house Actual Source will release a new book by sports brand Nike, titled No Finish Line, on February 14.
The pocket-sized volume traces key design and innovation moments in the company’s history over the past half century and includes essays and speculative fiction, all of which paints a picture of “major shifts” coming for activewear design in the next 50 years. In a foreword, chief design officer John Hoke said the book’s title is meant to underline the brand’s “belief in the limitless potential of sport – and design”.
The essays, written by previous Nike collaborator Sam Grawe, author of 2021’s Nike: Better is Temporary, are based on interviews with designers, scientists, engineers, researchers and leaders affiliated with the company.
Each is intended to portray the future design discipline as “an endless journey”, according to the brand, and thus the publication's running order has been curated thematically, taking the reader from product to platform, performance to promise, elite to everyone, sustainable to symbiotic and from static to sensorial.
The book will be priced at $26 and made available via international booksellers, including select art and design-led specialist retailers in the US, Japan and Europe.
A look inside the new book. Credit: Nike.
