Ventile and Brynje partner for Mental Health Awa - sportstextiles: Lea SportsTextiles

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Ventile and Brynje partner for Mental Health Awareness Week

15/05/2024
Ventile and Brynje partner for Mental Health Awareness Week
Performance cotton fabric manufacturer Ventile has partnered Norwegian outdoor brand Brynje and its ambassador Inge Solheim in a bid to promote the benefits of moving outdoors for better mental health.

For this year’s Mental Health Awareness Week theme: ‘Movement: Moving more for our mental health’, the brands have launched a digital campaign featuring a first-hand account of Solheim’s experience with the aim of encouraging others to participate in outdoor activities, as well as providing them with tips on how to get ready for their next adventures. 

Ventile and Brynje have a shared history of outdoor expeditions, with a legacy that traces back to the pioneering days of Sir Edmund Hillary on the first summit of Mount Everest.

WSA chatted with Mark Burrows, who owned the Ventile brand from 2000 until his retirement in 2017, about its storied history as a life-saving fabric.
 

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