Ralph Lauren moves into wearable tech with polo launch
26/08/2014
The sensors, knitted into the shirt, store data in a black box which includes an accelerometer and gyroscope to capture movement and direction. The box transmits the data into the cloud, where it is plugged into a number of algorithms that gauge performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.
Unveiling the collection on the first day of the US Open, David Lauren, senior vice-president of PR, said: “Our vision is that this will transcend sports to help us at every age and in every aspect of life.
Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”
Canada-based OMsignal, a new company backed by a number of venture capital firms, includes experts in neuroscience, sports medicine and engineering.
“It was clear from our very first meeting that Ralph Lauren had clarity of mind about the future of fashion tech,” said Stéphane Marceau, CEO of OMsignal.
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