Adidas in ‘great shape’ with 10% growth in 2015
12/02/2016
From a brand perspective, adidas sales grew 12% currency-neutral for the full year and Reebok recorded its 11th consecutive quarter of growth in the fourth quarter and ended the year with a sales increase of 6%.
For 2016, the group expects costs to rise, reflecting Asian-dominated sourcing, less favourable US dollar hedging rates and rising labour expenditures, but still anticipates double-digit growth.
CEO Herbert Hainer said: “We are in great shape. Our strategic business plan ‘Creating the New’ with a clear focus on driving brand desirability has already started to pay off.
"Accelerated momentum in North America and Western Europe during the fourth quarter as well as continued double-digit growth in most emerging markets including Greater China is strong evidence of the desirability of our brands.”
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