Anta to invest £450m in R&D in ambitious five-year plan
It will also sponsor the Chinese team at the summer and winter Olympics, as well as sponsor sports events and training camps for children.
CEO Ding Shizhong said: "Anta has maintained growth for seven consecutive years through multiple reforms and transformation. What is exciting is that the sportswear industry in China has entered a golden age. Taking advantage of the accumulated sports resources over the years and the love of Generation Z for Chinese brands, Anta has the potential and ability to achieve accelerated growth to lead the market.
“Anta will not only help national professional athletes improve their performance through our world-class R&D innovation capability but also will apply the premium-quality technology and materials to mass products to provide sports-lovers with more professional choices.”
Image: The Chinese Olympic uniform has been designed by Tim Yip, an artist and Oscar winner. Credit: Anta
