Li-Ning set to launch premium sub-label - sportstextiles: Lea SportsTextiles

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Li-Ning set to launch premium sub-label

26/10/2021
Li-Ning set to launch premium sub-label
Beijing-headquartered sportswear brand Li-Ning is reportedly on-track to launch a high-end sub-label called Li-Ning1990.  

The new label launched its official Weibo (a form of Chinese social media, in some ways similar to Twitter) account in mid-October and, according to Jing Daily, has already quietly opened physical stores in certain Chinese cities.  

Li-Ning1990 is expected to mainly operate within the sports fashion space.  

Image: Li-Ning1990/Chic Magazine via Weibo (@Li-Ning1990)

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