Cordura logo strengthens Eider range
Outdoor brand Eider, owned by South Korea’s K2 Korea Group, has partnered Invista brand Cordura for a collection which celebrates Eider’s sixtieth anniversary.
Local media said that not only would the collection symbolise Eider’s first collaboration with Cordura in South Korea, but it would also mark the first time Cordura’s logo has been incorporated as an integral design motif in itself.
Footwear, apparel and accessories such as hats and backpacks all feature, with the exclusive Eider x Cordura logo adding something of a streetwear twist, as South Korean media described it.
Cordura fabrics are well-regarded for their strength and durability in the face of tears, scuffs and abrasions.
The collection is being presented as high-performance lifestyle gear.
Image: Eider.
