BlackYak hiking club 300,000-strong post-covid
22/02/2022
After more than doubling the size of the platform since April 2020, following a boom in more “nature-friendly” lifestyles, BAC is currently the largest mountaineering club in its home country. It was founded in 2012.
Brand-organised activities ranging from running to mountain-climbing to mountain clean-up efforts have ensured the steady growth of the initiative, a company spokesperson said. The label’s “unique” gamification of hiking has also had an effect, they added.
Hikers are encouraged to think of their workout as a GPS-oriented “game”, for example, whereas various BAC coins (to be used in-store) can also be earned according to the height of the mountain climbed. Almost 5 million certificates have been issued to BAC hikers since the club’s founding, over half of which have been issued within the past two years.
Image: BlackYak via Instagram.
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