WSA technical editor in dialogue with PrimaLoft CEO at Performance Days

02/11/2022
WSA technical editor in dialogue with PrimaLoft CEO at Performance Days
Technical editor at WSA, Sophie Bramel, will be joined by materials developer PrimaLoft’s president and chief executive, Mike Joyce, in an expert-led dialogue on eco-conscious innovation during the first day of functional fabric fair Performance Days in Munich on November 3. 

Their ‘in conversation’ talk will begin at 4.15 pm CET, with a livestream available to those who cannot attend in person.  

A trained textile technologist, Mr Joyce has served on the Outdoor Industry Association’s board of directors since 2014. After joining PrimaLoft in 2012, he has specialised in high-performance synthetic insulations and yarns, with an eye to recycled content, biodegradability, carbon neutrality and more.  

Key areas of discussion will include the US-based company’s work with Origin Materials to extract polyester building blocks from wood residue, its ThermoPlume down alternative, now available in 100% post-consumer recycled form, plus the scope for releasing a one-for-one replacement for natural down in the future. 

Register to tune into the livestream ahead of time here.

Sophie Bramel. Courtesy.