PrimaLoft reorganises European sales team
Materials developer PrimaLoft, headquartered in the US, has announced a series of changes to its European sales team.
Key appointments include the promotion of Leonardo Loro, a company veteran of over ten years, to sales leader for Europe, effective June 1, in addition to the recruitment of Bruges-based Mario Vlietinck to the role of territory manager for France, Denmark and the Benelux region.
Mr Loro will report into senior vice-president for global sales, Chris Humphris, whereas Mr Vlietinck, an alum of brands such as Reebok and Merrell, will report directly to Mr Loro.
Reorganisation elsewhere means that Bartosz Lassak will oversee outdoor performance segment sales to the UK and North Africa, as well as Turkey and Eastern Europe. Mr Lassak will similarly cover European opportunities not otherwise handled by colleagues.
Meanwhile, Valerie Raths Goesel will manage category sales in Germany, Austria and Switzerland, whereas Mats Jengard will remain in place as territory manager for Norway, Sweden, Finland and Iceland. Vice-president for fashion and lifestyle brand business development, Wim Neels, is to lead on sales management for the continent, excluding Italy and Spain, for which Mr Loro retains responsibility.
PrimaLoft previously promoted Jason Kerley to chief financial officer earlier this year.
Left to right: Wim Neels, Valerie Raths Goesel, Mats Jengard, Leonardo Loro and Mario Vlietinck. Image credit: PrimaLoft.
