LF Corp to develop Pyrenex in South Korea
11/11/2022
LF Corp also acquired the rights to sports brand Reebok, among others, earlier this year.
The distributor is expected to focus on developing sales of Pyrenex outerwear through its LF Mall and business-owned Raum retail channels initially, local media reported, with plans to expand via other avenues in the future.
Pyrenex's technical outerwear, duvets, pillows and other articles will all bear the mark of France’s five-year Entreprise du Patrimoine Vivant or Living Heritage Company label until 2025, in recognition of its long heritage and traditional manufacturing know-how. The brand says that it only works with ethical goose and duck farms in the Pyrenees and Nouvelle-Aquitaine and all feather and down used meets Oeko-Tex standards.
Image: Pyrenex.
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