Bosideng continues stride with double-digit advance
02/12/2022
Back in June, Bosideng posted full-year revenues of roughly $2.4 billion or ¥16.2 billion, also registering its largest-ever profit.
Regarding the most recent reporting period, the group said that down clothing was again its biggest revenue contributor, representing 62.4% or $555.2 million (¥3.9 billion) of the total. Bosideng, which also operates in the men’s and ladieswear markets, has three core down-devoted apparel brands, including premium-priced flagship label Bosideng, Snow Flying and Bengen. The banner Bosideng brand accounts for 91.3% of its down division.
Out of the company’s approximately 3,670 retail locations dedicated to down fashion in mainland China, 1,223 – the highest number of stores it has in a single region – were to be found in the east of the country by September’s end. Across the board, 71.1% of its branded down clothing stores were concentrated in third-tier cities or below.
Shanghai-based brand Bosideng inaugurated its first experiential concept store in the city in early October, followed by the reopening of its London flagship after a five-year absence only days later.
Bosideng's relaunched flagship store in London’s Mayfair. Credit: Bosideng via Instagram.
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