National Geographic continues Chinese store roll-out
Outdoor sports business National Geographic Apparel, headquartered in South Korea, has continued its wider Asia-Pacific store roll-out with another location on the Chinese mainland, this time in Nanjing.
The city, whose name literally translates to “southern capital”, became China’s first national capital as early as the country’s twelfth-to-thirteenth-century Great Jin dynasty.
Doors to the 159-square-metre retail store opened in Nanjing’s Deji Plaza, home to luxury boutiques from the likes of Hermès, Chanel, Cartier, Louis Vuitton and Dior, on September 9.
Spaces in Shanghai (inside Grand Gateway 66) and Beijing (Taikoo Li Sanlitun), the second to open in the city in just six months, will follow on September 29 and October 15, respectively.
By year’s end, the label expects to have established seven stores on the mainland, representatives told Seoul-based media. Its strategy is to align itself with premium brands through securing distribution through higher-end shopping malls, they added.
National Geographic has been working with Danish fashion group Bestseller on making greater inroads into the Chinese market since summer 2021. The company launched in Korea in 2016.
Image courtesy National Geographic Apparel.
