ASICS reshuffles leadership amid ‘drastic changes’

18/09/2023
ASICS reshuffles leadership amid ‘drastic changes’

Japanese athletic footwear company ASICS has revealed a top-level reshuffling, effective January 1 of next year.

As part of the changes, chairman and director Motoi Oyama will transition into the role of senior adviser and director, on the understanding that he will step away from the latter following the company’s ordinary general meeting on March 22.

Yasuhito Hirota (pictured left) will take Mr Oyama’s place as chairman, chief executive and representative director. He currently serves as ASICS’ president, chief executive, chief operating officer and representative director.

Meanwhile, managing executive officer, chief data officer and chief information officer, Mitsuyuki Tominaga (pictured right), is due to be named president and chief operating officer.

“These appointments are aimed at establishing a new management team that can further develop ASICS in the face of drastic changes in the business environment,” Mr Hirota said.

Left to right: Mr Hirota is pictured shaking the hand of Mr Tominaga. Image courtesy.