Decathlon launches ‘start-up studio’
12/07/2024
The new division has been given a three-fold mission: to develop new ideas and concepts that can become independent entities within the group; to invest in high potential start-ups working on innovative and sustainable business models for the sports industry; and to acquire forward-thinking sports equipment suppliers, brands and retailers.
The group says that since 2018, it has already invested close to €400 million in various start-ups and SMEs. Over the years, it has thus acquired a majority stake in e-commerce platforms such as Alltricks and Berg Freunde, along with cycling component makers Magene and E2 Drives. Its investments in new technologies include interactive training platform Kinomap, Footbar sports tracker, and Coros, a maker of fitness and training watches.
Decathlon also has its eye on next-gen textile technologies and has financially supported Unspun, Unmade and Recycl’Elit.
Share this story:
