Bogner under new ownership

28/08/2025
Bogner under new ownership
German family-owned consumer goods company Katjes International has acquired a majority 60% stake in luxury sportswear manufacturer Willy Bogner GmbH, while the founding Bogner family retains a 40% ownership position. The deal, pending antitrust approval, is expected to close in September.

The partners plan to collaborate on accelerating Bogner’s international presence.

“With Bogner, we are expanding our brand portfolio into the luxury goods segment,” said Tobias Bachmüller, managing shareholder of Katjes International.

The sports and lifestyle company, which manages two brands, Bogner and Fire+Ice, will continue to operate as an independent company from its historical headquarters in Munich.

Image courtesy of Bogner