Focus on innovation and inclusion for Lululemon’s Canada kit
Sportswear brand Lululemon, in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games, beginning next February.
This marks Lululemon’s third games as official outfitter of Team Canada in a multi-year partnership with the COC and CPC.
For two years, lululemon worked closely with athletes to understand their unique needs, using lab testing and feedback sessions.
Driven by feedback from Paralympians, the kit features adaptive and inclusive designs, including new adaptive footwear and seated-fit styles, abrasion-resistant fabrics and features like braille and magnetic zippers.
The kit tells the story of Canada by drawing inspiration from the country’s landscapes and environment, including a topographic map print and maple leaf designs.
Calvin McDonald, CEO of Lululemon, said: “In collaboration with Canada’s top athletes, we’ve applied insights and learnings from our last two Games to create a kit with deeper focus on innovation and inclusion, while delivering both function and style.
“As a country that thrives in the cold, the Winter Games are particularly special to Canadians, and all of us at lululemon are incredibly proud to support Team Canada on the world’s largest sporting stage with product designed for athletes, and with athletes.”
Image: Photo by Vito Amati. Athletes from left to right: Jon Thurston (Wheelchair Curling), Valérie Grenier (Alpine Skiing), Vincent Boily (Para Ice Hockey), Ty Turner (Para Snowboard), Christina Picton (Para Nordic Skiing), Cassie Sharpe (Freestyle Skiing, Halfpipe), Tyler McGregor (Para Ice Hockey), and Liam Gill (Snowboard, Halfpipe).
