Spinnova’s new CCO to grow buying consortium

12/01/2026

Cellulosic fibre producer Spinnova has appointed Mikko Lassila as chief commercial officer from UPM, where he has worked in leadership roles in sales and business development positions. 

He said: “The technology has huge potential and a lot of great progress has been made. The pilot line and the demonstration plant in Jyväskylä are significant milestones and a solid base to build on.”

Based in Finland, Spinnova has developed a technology for making textile fibre out of wood pulp or waste, such as leather, textile, or agricultural cropping waste, without harmful chemicals. The company has recently launched an ‘ecosystem’ set-up: a consortium of buyers that work together to bring costs down.

CEO Janne Poranen said: “As we continue to build partnerships and Spinnova's ecosystem, Mikko’s dynamic leadership and execution-oriented mindset will play a key role in unlocking new opportunities for Spinnova.”

Alongside Mr Poranen and Mr Lassila, the management team consists of Santeri Heinonen, chief finance and people officer; Johanna Valkama, general counsel; Shahriare Mahmood, chief product and sustainability officer; and Juha Salmela, chief technology officer.