Adidas exceeds Better Cotton target
25/02/2016
The German company was one of the first members of the initiative and the 2015 total marks the highest volume of sustainable cotton used in the company’s history.
Frank Henke, adidas vice-president of social and environmental affairs, said: “It is exciting to see how Better Cotton is becoming a sustainable mainstream commodity and we will continue to increase the amount of sustainable cotton we use over the coming years."
The Better Cotton Initiative (BCI) says it exists to “make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future”.
To achieve this, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.
The adidas Group has committed to source 100% of cotton across all product categories in all its brands as ‘sustainable cotton’ by 2018.
See Cottoning On, WSA Sept-Oct 13 (available for £1 as a pdf in the Technical Library), for a look how the cotton initiatives such as BCI, Cotton Made in Africa and Fairtrade compare.
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