EOCA chooses Earth Day focus for fundraising

21/04/2021
The European Outdoor Conservation Association (EOCA) has launched its first online fundraiser of the year to coincide with Earth Day (22 April) and raise funds for conservation projects around the world.

The theme for this year's Earth Day is 'Restore our Earth', which fits with EOCA's recently launched five-year strategy, its new two-year focus addressing the loss of biodiversity, as well as directly linking to the conservation projects it funds.  

EOCA members including Deuter, Lowe Alpine, Ortlieb, ORTOVOX, Osprey have donated items such as shirts, jackets, bottles, insulated clothing and sleeping bags, which will be sold on the eBay store of non-profit Outdoor Gear For Good.

Klean Kanteen has produced a limited number of exclusive bottles with a cover design by Italian artist Sabrina Gabrielli.  Polish brand LESOVIK is organising its own online event over the Earth Day weekend to encourage people to get outdoors and pick litter, as well as giving 10% of its web sales to EOCA from 15-25 April. 

KEEN, Mountain Equipment, Osprey, PAJAK, Stanley and VAUDE are giving EOCA percentages of the sales on their websites around Earth Day.  

Tanya Bascombe, joint general manager of EOCA, said: “We are extremely proud that our members, despite the difficult year they have just come through and the issues that still lie ahead, are still incredibly supportive of EOCA, and, ultimately, our planet and climate which are facing extraordinary crises.”