Econyl steps out of comfort zone with consumer-facing platform
Italian material specialist Aquafil is launching a website for Econyl to target the consumer market, rather than dealing with just the B2B sector.
Customers will be able to shop products made from Econyl, which is made from waste nylon such as fishing nets and carpets and can be regenerated without losing quality.
Initially launching with 15 brands including ACE, Aisy dance, Botanical Beach Babes, Tenue De Soleil and WAO, Aquafil plans to roll out the e-shop to other “sustainably minded businesses who are aligned with its vision for a better future”.
The website will also include blogs and features on topics such as sustainability and the UN’s Sustainable Development Goals.
Giulio Bonazzi, CEO and chairman of Aquafil, said: “In this very challenging historical moment, we are looking to the future with very different eyes. We stepped out of our comfort zone, something we know very well. We want to get closer to consumers and create a community where people share values and dreams for a better future. We envision a sustainable future driven by the responsibility to change the world one choice at a time.”
Image: Dutch swimwear brand Tenue De Soleil uses Econyl
