China: outdoor sports could reach ¥3 trillion by 2025
30/11/2022
State-backed news publication China Daily has suggested that the entire domestic sports industry, including outdoor pursuits, is now expected to be worth over $705 billion (¥5 trillion) by the same year. Meanwhile, fellow government-owned outlet People’s Daily relayed that the number of Chinese citizens participating in outdoor sporting activities alone had surpassed 400 million by the end of 2021.
Back in January, one month prior to the start of the 2022 Winter Olympics, the country’s National Bureau of Statistics said that almost 346 million people had engaged in winter sports at least once during the period since Beijing was officially announced as this year’s host.
In the race to achieve its 2025 target for outdoor sports, the country reportedly aims to create 100 new outdoor sports events, improve its logistics capabilities to make shipping outdoor equipment easier and establish dedicated, activity-friendly zones inside its national parks and nature reserves.
Read more about global sports brands’ approach to China in the wake of Beijing 2022 inside WSA here.
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