First Indian brand signs up to Bluesign

14/05/2024
First Indian brand signs up to Bluesign
Sportswear company Techno Sport has become the first brand in India to join Bluesign Technologies as a system partner.

Swiss company Bluesign offers suppliers and manufacturers on-site assessments and certifications to ensure processes and products are free from harmful chemicals. 

Sunil Jhunjhunwala, managing director of Techno Sportswear, said: “By accessing the expertise of Bluesign, we shall benefit from their rigorous evaluation of processes and materials, ensuring compliance with stringent environmental and safety standards throughout the textile supply chain. This collaborative approach will not only streamline our operations but also drive innovation, enabling us to stay ahead while reducing our environmental footprint.”

Daniel Rufenacht, CEO of Bluesign, added: “India, with its long history in textile production, can go beyond being a price-sensitive market, but rather evolving into a reputable and responsible player in sustainable and clean textile production.”