Adidas takes a step closer to automated manufacturing
26/10/2015
The design of custom-tailored shoe components, textiles and accessories will be transitioned into production data and produced on a fully automated basis.
The technology will be implemented in so-called Speedfactories (see WSA July/August 14), first in Germany and the US, and ultimately worldwide, for local markets.
Dieter Manz, CEO and founder of Manz, said: "Our engineers in our ‘new business’ innovation incubator have done pioneering work in developing this technology.
“The automation of manufacturing and the integration of the end customer in the design of the customized final product open up completely new and innovative business models to our customers. The collaboration with adidas represents the kickoff for us in the field of additive manufacturing technologies. With the ever-increasing customization of final products, this future-oriented technology takes on an even more important role.”
Eric Liedtke, head of Adidas brands, said: “Speed wins in every sport. And speed is a competitive advantage in our industry, too. Therefore, we are looking forward to working closely with Manz as part of our Speedfactory initiative that will allow us bring production closer to our consumer.”
The global development of automated production is to be implemented in several steps by 2020.
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