Adidas Speedfactory to begin large-scale production
25/05/2016
The shoes will be manufactured by robots in a move away from the company’s production methods in Asia where most of the work is carried out by hand. Adidas said that “the first pairs of high-performance footwear to come out of the adidas Speedfactory will be revealed later this year.”
"The Speedfactory initiative heralds a new era in footwear creation. This flexible model challenges the idea of centralised production and makes product close to where the consumer is. It opens doors to creation of product completely unique to the fit and functional needs of consumers, through a combination of the craft of shoe making and cutting-edge technology,” said adidas CEO Herbert Hainer.
The pilot Speedfactory in Ansbach was set up in December 2015 and Mr Hainer revealed plans for a second one in the US in 2017 before opening more in Western Europe, with Great Britain and France among the locations being considered.
Share this story:
