Select Language

Pensole and adidas team up for design master class

Pensole Footwear Design Academy is to work with adidas to offer a four-week, intensive footwear design master class introducing young designers to the art of adidas footwear design and making. The adidas Futurecraft Master Class, which will take place from July 18 to August 12, was announced by Pensole founder D’Wayne Edwards.

“Pensole and Adidas have developed a very productive strategic partnership,” Edwards said. “Adidas was the first major global footwear brand to host a class at Pensole and since then we have helped place 21 professional designers among the company’s ranks.”

Twelve aspiring designers will be hand-selected to receive scholarships from adidas and will have the opportunity to experience Pensole’s “learn by doing” curriculum. Each student will be assigned an adidas project to develop from idea to prototype.

Adidas staff, including design managers, designers and pattern engineers will be on hand to offer guidance and share their knowledge in order to help the young designers reach their full potential.