EOCA: Brands show a ‘real energy’ for fundraising
19/07/2017
EOCA member Klean Kanteen sold special-edition 8oz insulated tumblers, raising enough to plant 6,375 trees in an EOCA-sponsored project in Nepal. Stanley produced a limited edition of its Mountain Vacuum Switchback, which was sold at both ISPO and OutDoor and raised enough to plant 11,250 trees.
KEEN chose to use its Sandal sale to raise funds for a mangrove replanting project in Great Aceh, Indonesia, an area still suffering from the effects of the devastating tsunami in 2004.
Eagle’s Nest Outfitters produced the first product to be used to raise funds for EOCA through retail outlets across Europe, a hammock.
Tanya Bascombe, EOCA joint general manager, said: “There was a real energy at the show this year with so many of our members coming up with exciting and innovative ideas for raising funds for EOCA.
"The idea of being able to donate €10 and plant 25 trees as a result really caught on, particularly as we could show the industry how trees really do impact in so many positive ways on the outdoor enthusiast, providing us all with the breathing space we need to enjoy our chosen outdoor sports and activities.”
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting wild areas.
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